Frequently Asked Questions

When is the Cupcake Love-in?

This year’s Cupcake Love-in event will be held on Sunday November 11, 2012 at Hotel Valley Ho in Old Town Scottsdale (view map).

What is the Cupcake Love-in?

The Cupcake Love-In is a day to celebrate the beloved and timeless cupcake, recognize the Valley’s many sublimely creative bakers and pastry chefs and bring the community together to do good and make a difference for a local charity.

It’s like an expo just for cupcakes where artisans can show off their talents by bringing their favorite funky or fancy cupcakes and lucky event go-ers get to eat them!

The event features hundreds of cupcakes in dozens of different flavors from tried and true german chocolate and strawberry vanilla to palate pleasing gourmet flavors like thai curry, pumpkin pie and sweet potato with maple bacon frosting. But the fun doesn’t stop there because there are many out of this world concoctions as well, such as pancakes, chicken and waffles, and cracker jacks! There are even cupcakes shaped like critters!

But don’t worry, most of the samples are mini size so that you don’t have to worry about filling up your tummy too fast. There is also milk to wash it all down (or a cocktail if you prefer).

There are many fun activities going on throughout the day of the event. Some of the past events have included a cupcake decoration center, kids costume contest, cupcake eating contest, goodie basket raffles, and a photobooth. It’s a fun day so be prepared for a sugar rush!

Where do I get tickets?

Tickets are available online through our fund raising partner, StayClassy. Buy tickets now »

What can I do to help?

There are a variety of ways that you can help!

  1. Spread the word and share the love! Tell your friends, co-workers, family…anyone who enjoys a cupcake and giving back to the community.
  2. We are a social bunch, so please be sure to follow us at @cupcakelovein on Twitter and on Facebook at CupcakeLoveIn.
  3. Attend the event! 100% of your ticket will go to benefit our charity, Project H3 Vets.
  4. Volunteer! We have several areas that you can volunteer for the day of the event, please contact us for more information at
  5. You can also donate directly to our charity, Project H3 Vets, either monetarily or with an in-kind donation of items to help a veteran furnish a home. Learn more about how to donate here.

How can I get involved?

If you are a professional baker or pastry and would like to participate in the 2012 Cupcake Love-In, please contact us at We also welcome volunteers for the day of the event – please contact us to find out more!


Promote your business to over 700 attendees and receive exposure through our social media, on our website and in our printed materials! We have several very affordable levels of sponsorship to fit your business’ budget and also accept in-kind donations for our attendee and VIP bags. Please contact us to find out how to become a sponsor at

Be a judge

Part of the Love-In is the good-natured competition between our participants. We invite the bakers to enter their creations in one of several categories like Best Frosting and Best Use of Secret Ingredient. You could win a lucky spot at our judges table as a Guest Judge! If you’re selected you’ll get to rub elbows and sample delicious bites with our panel of judges, made up of celebrity bloggers and local chefs. We’ll be holding our “Cupcake Crazy” Guest Judge contest on Facebook as we get closer to the event date – stay tuned for details!

Cupcake eating contest

Love a good cupcake, do you? Well have we got a contest for you! As we near this year’s event date, we’ll be holding the always popular Twitter contest. But be warned, these spots fill up faster than last year’s winner scarfed down their last crumb!