About the Event

What is the Cupcake Love-in?

View our frequently asked questions page to find out all you need to know!

How it all began

Peace, Love and Cupcakes. Sounds like a simple recipe for a sweet day. This was the idea behind the Cupcake Love-In in 2010 from two Valley pastry chefs and event founders, Kelly Garcia of Butter & Me and Tracy Dempsey of Tracy Dempsey Originals. Amidst the abundance of annual culinary affairs, there was missing a celebration dedicated solely to desserts – specifically the beloved cupcake. Garcia and Dempsey envisioned such an event that would shine the light on the many talented and often overlooked bakers and pastry chefs that indulge our many sweet tooth’s every day. Honoring community and our amazing local businesses, the Cupcake Love-In celebrates the young and young at heart who savor the little things.

Our Charity


On any given night, there are as many as 2,213 veterans experiencing homelessness living on the streets in Arizona. Another 4,200 veterans have spent at least one night in emergency shelter or transitional housing programs located throughout the state. Over fifty percent of the homeless veteran population lives in Maricopa County. Project H3: VETS is working towards that solution. Project C and aligned nationally with the 100,000 Homes Campaign and the VA National Homeless Veterans Outreach Campaign.